Wendy Lomax: search on Z-Library

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1

New entrants in a mature market: An empirical study of the detergent market

Lomax, Wendy, Hammond, Kathy, Clemente, Maria, East, Robert

Journal:

Journal of Marketing Management

Year:

1996

Language:

english

File:

PDF, 936 KB

english, 1996

2

New Brand Extensions

Singh, Jaywant, Scriven, John, Clemente, Maria, Lomax, Wendy, Wright, Malcolm

Journal:

Journal of Advertising Research

Year:

2012

Language:

english

File:

PDF, 159 KB

english, 2012

3

Dove vs. Dior: Extending the Brand Extension Decision-Making Process from Mass to Luxury

Francesca Dall’Olmo Riley, Wendy Lomax, Angela Blunden

Journal:

Australasian Marketing Journal (AMJ)

Year:

2004

Language:

english

File:

PDF, 202 KB

english, 2004

4

The measurement of cannibalization

Lomax, Wendy, Hammond, Kathy, East, Robert, Clemente, Maria

Journal:

Journal of Product & Brand Management

Year:

1997

Language:

english

File:

PDF, 44 KB

english, 1997

5

Measuring the impact of positive and negative word of mouth on brand purchase probability

Robert East, Kathy Hammond, Wendy Lomax

Journal:

International Journal of Research in Marketing

Year:

2008

Language:

english

File:

PDF, 401 KB

english, 2008

6

Corporate re-branding: From normative models to knowledge management

Lomax, Wendy, Mador, Martha

Journal:

Journal of Brand Management

Year:

2006

Language:

english

File:

PDF, 135 KB

english, 2006

7

What is the Effect of a Recommendation?

East, Robert, Hammond, Kathy, Lomax, Wendy, Robinson, Helen

Journal:

The Marketing Review

Year:

2005

Language:

english

File:

PDF, 168 KB

english, 2005

8

The time factor in re‐branding organizations: its effects on staff knowledge, attitudes and behaviour in UK charities

Hankinson, Philippa, Lomax, Wendy, Hand, Chris

Journal:

Journal of Product & Brand Management

Year:

2007

Language:

english

File:

PDF, 314 KB

english, 2007

9

Social amplification: A mechanism in the spread of brand usage

East, Robert, Uncles, Mark, Romaniuk, Jenni, Lomax, Wendy

Journal:

Australasian Marketing Journal (AMJ)

Year:

2017

Language:

english

File:

PDF, 269 KB

english, 2017

10

Hear nothing, do nothing: The role of word of mouth in the decision-making of older consumers

East, Robert, Uncles, Mark D., Lomax, Wendy

Journal:

Journal of Marketing Management

Year:

2014

Language:

english

File:

PDF, 243 KB

english, 2014

11

Decision Making and Habit in Shopping Times

East, Robert, Lomax, Wendy, Willson, Gill, Harris, Patricia

Journal:

European Journal of Marketing

Year:

1994

Language:

english

File:

PDF, 61 KB

english, 1994

12

Assessing the risk of consumer confusion: Some practical test results

Lomax, Wendy, Sherski, Emma, Todd, Sarah

Journal:

Journal of Brand Management

Year:

1999

Language:

english

File:

PDF, 911 KB

english, 1999

13

First-Store Loyalty and Retention

East, Robert, Hammond, Kathy, Harris, Patricia, Lomax, Wendy

Journal:

Journal of Marketing Management

Year:

2000

Language:

english

File:

PDF, 1.11 MB

english, 2000

14

Consumer Loyalty: Singular, Additive or Interactive?

Robert East, Philip Gendall, Kathy Hammond, Wendy Lomax

Journal:

Australasian Marketing Journal (AMJ)

Year:

2005

Language:

english

File:

PDF, 154 KB

english, 2005

15

Generalizing spillover effects of goods and service brand extensions: A meta-analysis approach

Pina, José M., Dall'Olmo Riley, Francesca, Lomax, Wendy

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 254 KB

english, 2013

16

Market share is correlated with word-of-mouth volume

Mark D. Uncles, Robert East, Wendy Lomax

Journal:

Australasian Marketing Journal (AMJ)

Year:

2010

Language:

english

File:

PDF, 170 KB

english, 2010

17

The effects of re-branding large UK charities on staff knowledge, attitudes and behaviour

Philippa Hankinson, Wendy Lomax

Journal:

International Journal of Nonprofit and Voluntary Sector Marketing

Year:

2006

Language:

english

File:

PDF, 127 KB

english, 2006

18

Measuring the impact of positive and negative word of mouth: A reappraisal

East, Robert, Uncles, Mark D., Romaniuk, Jenni, Lomax, Wendy

Journal:

Australasian Marketing Journal (AMJ)

Year:

2016

Language:

english

File:

PDF, 254 KB

english, 2016

19

Reasons for switching service providers

Robert East, Ursula Grandcolas, Francesca Dall’Olmo Riley, Wendy Lomax

Journal:

Australasian Marketing Journal (AMJ)

Year:

2012

Language:

english

File:

PDF, 179 KB

english, 2012

20

The boundaries of the Diana brand: Consumers' evaluations of potential extensions

White, Alicia, Lomax, Wendy, Todd, Sarah

Journal:

Journal of Brand Management

Year:

2000

Language:

english

File:

PDF, 899 KB

english, 2000

21

Good customers: The value of customers by mode of acquisition

Uncles, Mark D., East, Robert, Lomax, Wendy

Journal:

Australasian Marketing Journal (AMJ)

Year:

2013

Language:

english

File:

PDF, 324 KB

english, 2013

22

The NPS and the ACSI: A Critique and An Alternative metric

East, Robert, Romaniuk, Jenni, Lomax, Wendy

Journal:

International Journal of Market Research

Year:

2011

Language:

english

File:

PDF, 156 KB

english, 2011

23

Academy of Marketing Conference 2007 "Marketing theory into Practice" Hosted by Kingston Business School

Riley, Francesca Dall'Olmo, Lomax, Wendy, Robinson, Helen

Journal:

Journal of Marketing Management

Year:

2007

Language:

english

File:

PDF, 235 KB

english, 2007

24

Emergency prompt cards as a cognitive aid in critical airway events

Lee, Sindy, Yeow, Daniel, Morrison, Ben, Chrisman, Louisa, King, Wendy, Menzies, Robert, Hoque, Nazima, Bossy, Michele, Lomax, Suzi

Journal:

Trends in Anaesthesia and Critical Care

Year:

2020

File:

PDF, 109 KB

2020

25

Shaping up word of mouth marketing strategy: the case of an independent health club

Stokes, David, Syed, Sameera Ali, Lomax, Wendy

Journal:

Journal of Research in Marketing and Entrepreneurship

Year:

2002

Language:

english

File:

PDF, 102 KB

english, 2002

26

Phosphatidylinositol (4,5) Bisphosphate Inhibits K⁺-Efflux Channel Activity in NT1 Tobacco Cultured Cells

Xiaohong Ma, Oded Shor, Sofia Diminshtein, Ling Yu, Yang Ju Im, Imara Perera, Aaron Lomax, Wendy F. Boss and Nava Moran

Journal:

PLANT PHYSIOLOGY

Year:

2009

Language:

english

File:

PDF, 2.36 MB

english, 2009

27

Taking control of word of mouth marketing: the case of an entrepreneurial hotelier

Stokes, David, Lomax, Wendy

Journal:

Journal of Small Business and Enterprise Development

Year:

2002

Language:

english

File:

PDF, 164 KB

english, 2002

28

Loyalty to supermarkets

East, Robert, Harris, Patricia, Willson, Gill, Lomax, Wendy

Journal:

The International Review of Retail Distribution and Consumer Research

Year:

1995

Language:

english

File:

PDF, 598 KB

english, 1995

29

Financial credit and social discredit: the pawnbroking dilemma

Edwards, Laura, Lomax, Wendy

Journal:

Journal of Financial Services Marketing

Year:

2017

Language:

english

File:

PDF, 690 KB

english, 2017

30

Talking about durables

Lomax, Wendy, East, Robert

Journal:

Australasian Marketing Journal (AMJ)

Year:

2016

Language:

english

File:

PDF, 256 KB

english, 2016

31

Extraction of phenolic-carbohydrate complexes from graminaceous cell walls

Graham Wallace, Wendy R. Russell, James A. Lomax, Michael C. Jarvis, Catherine Lapierre, Andrew Chesson

Journal:

Carbohydrate Research

Year:

1995

Language:

english

File:

PDF, 687 KB

english, 1995

32

The measurement of cannibalization

Journal:

Marketing Intelligence & Planning

Year:

1996

Language:

english

File:

PDF, 154 KB

english, 1996

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